The recent cancellation of Baidu news source (Announcement address: "Announcement of News Sources Cancel VIP Upgrade" ) has attracted the attention of many webmasters. In order to better answer webmaster questions, Baidu Academy specially invites moderators to lean left
1. Why cancel the news source?
The cancellation of the news source is actually an upgrade and opening up of Baidu technology. Now it is possible to judge the high-quality content of the entire network through technology, so that more excellent content can be retrieved and browsed by users. In contrast, simply using news sources as the inclusion criteria will make some high-quality content impossible to show to users Before.
After this upgrade, the display form of Baidu News Search will not change, and the display page of Baidu's search timeliness card will not change, but the back-end data of these display contents will become more open and no longer restricted to news source restrictions . The high-quality original content produced by the site no longer needs to apply for a news source. The Baidu system will automatically determine from the dimensions of site content, quality, and user experience, and display the high-quality content.
Timeliness card display effect:
News search results:
2. What is VIP Club?
VIP Club is a tiered system club that is launched by Baidu webmaster platform for high-quality sites and provides Baidu high-quality resources and privileged services. After the upgrade, VIP club applications will be opened for high-quality original time-sensitive sites. After joining the VIP club, the site will enjoy VIP club's one-stop five privileges and other services.
For specific VIP services, please refer to "Comprehensive Upgrade of Webmaster Platform VIP Club Services"
3. My site was not a news source site before. Is there a chance to display it on the timeliness card?
After this upgrade, it will further provide high-quality original sites with display opportunities. Baidu will capture high-quality data on the entire network, and the system will automatically judge and display high-quality content in news retrieval and timeliness.
4. What content will be displayed in news retrieval?
There is a chance for high-quality and time-sensitive content on the entire network, and the high-quality content judged by search technology will be displayed.
5. Is timeliness and news retrieval displayed only at VIP sites?
No, the high-quality and time-sensitive content of the entire network will have the opportunity to be displayed, but only some of the high-quality original news source sites invited to join the VIP club, and non-VIP sites still have the opportunity to be displayed in the timeliness and news retrieval.
6. My site wants to apply for VIP qualifications. Are there any requirements?
The VIP Club has opened an application for original high-quality timeliness sites. Original high-quality timeliness sites can submit applications through the bottom right entrance of the platform homepage.
It should be noted that this time only the VIP club application of the original high-quality time-sensitive site will be opened, and other types of sites will be gradually opened in the future. Please do not submit arbitrarily.
7. What effect does the cancellation of news source have on the original news source site?
The original high-quality content site will not have much impact, and insufficient high-quality content will no longer be displayed.
8. How to judge high-quality content?
This is a multi-dimensional standard. In addition to high-quality content and no collection, the user experience of the page will be comprehensively considered. It is recommended to refer to the recent advertising white paper. ( "Baidu mobile search landing experience white paper-advertising articles" )
9. What will happen to the original news source site violation?
There is no news source database. According to the search strategy, if the site is found to be hot, collecting, etc., it will reduce the search evaluation as a whole.
Original link: http://ps3-ita.com/article/platform/110.html
Author: Source: Baidu webmaster platform